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The Web offers unlimited scope, but what is its main role for the managing agent? In some ways, the Web is ideal as a means of publishing up-to-date details of available properties in such a fast-moving market. But this capability is a two-edged sword: the agent has to invest the effort in ensuring that the Web site is updated at least daily. And does a Web site really address the major objective of securing more landlord instructions? Certainly the agent's Web site should be the place where applicants can find the latest situation as regards property availability. But it should also convey a message to potential landlords: 'We are up-to-date, on the ball, and we let property". And the available property list may also include properties under offer and properties recently let in order to convey this message. Keeping the Web site up-to-date is a major chore for many agents, but this is another area where Agent comes into its own. The internal Property Available list is already maintained as a Web page, and this can be uploaded to the agent's Web site several times a day if required. At the touch of a button. Where the agent's web-site is hosted by MSG, the available-property database is actually stored on the web-site, from which properties that meet applicants' criteria can be extracted dynamically. Web-site databases are kept constantly up-to-date, as new instructions are taken and as properties are let. If the agent subscribes to one of the national Web sites advertising property, an appropriate upload file can also be created at the touch of a button. And there are other ways in which the Web has a relevance to property management. Registering applicants' details automatically. Providing Web-based enquiry facilities to landlords. Issuing landlord statements via the Internet. And more. |
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